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ROMI – Return on marketing investment calculator

Marketing Math

When Marketing makes decisions using return on marketing investment (ROMI) as a guide, it ceases to become a cost centre, and becomes an accountable revenue and profit centre.

– when Sales uses it, powerful growth insights can be unlocked.

When adapted as a key part of a firm’s financial modelling and review process, ROMI can spur conversations, decisions, and outcomes related to increasing, decreasing, or re-directing Sales and Marketing expenditures to activities that produce best alignment and highest yield for the firm’s revenue and profit targets.

Use the Return on Marketing Investment Calculator now:

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