Middle of the Funnel

middle-of-funnelEngage prospects via social, web, and CRM, and begin the process of educating and building relationships with your prospects via digital lead nurturing.

Your quota-carrying Sales reps will be able to focus only on high-potential accounts, while we develop and score the emerging buy-intentions of every lead: driving your Sales call productivity by 35-50%.

Leads and prospects are methodically contacted, qualified, and scored. Promotion is education-based, and triggered by the interests of each prospect.

You’ll:

– Implement an effective lead nurturing system.
– Score leads to identify purchase intentions.
– Train staff on use of nurturing systems.
– Develop content-development and distribution framework.