Stats show that anywhere from 25%-50% of leads never reach a Sales rep, or are prematurely disqualified by Sales.
Through an education-based promotion plan, more suspects become aware of the direct value that your service/product provides – resulting in more qualified and engaged prospects.
Already-educated prospects continue to be qualified via a regular schedule of touches – including e-, voice, phone meetings, and in-person presentations. Interactions trigger sales alerts at key decision points, resulting in higher close rates.
You’ll get ‘back in the game’ with these prospects, and:
– Increase your prospect pool.
– Follow-up quickly on trade show and event leads.
– Implement effective social selling processes.
– Re-qualify your CRM data.