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Stats show that anywhere from 25%-50% of leads never reach a Sales rep, or are prematurely disqualified by Sales.

Through an education-based promotion plan, more suspects become aware of the direct value that your service/product provides – resulting in more qualified and engaged prospects.

Already-educated prospects continue to be qualified via a regular schedule of touches – including e-, voice, phone meetings, and in-person presentations. Interactions trigger sales alerts at key decision points, resulting in higher close rates.

You’ll get ‘back in the game’ with these prospects, and:

– Increase your prospect pool.
– Follow-up quickly on trade show and event leads.
– Implement effective social selling processes.
– Re-qualify your CRM data.

mautic is open source marketing automation