Engage High Value Prospects
We combine the disciplines of direct, social, search, content, and just-in-time marketing to help you engage and develop meaningful relationships with measurable volumes of high value prospects.
Highly customized to your needs, elements include content marketing campaigns that identify the emerging buy-readiness of prospects as it identifies cross-sell opportunities, targeted social media campaigns (including content) customized landing pages, text marketing/couponing, and complete stat reviews and active management.
We focus on consumers in the 35-55 age range who are actively involved in one or more social platforms (checking their feeds multiple times per day), are active users of mobile devices (although not early adopters of new features or platforms), have a credit score ranging from 640, own their home, have 2-3 children, a dog, own two vehicles, and live in a suburban neighbourhood. They value friends and family, and actively seek their opinions when considering major purchases. They are trusting of others, and they trust their own ‘gut’, because they are confident in their ability to sniff-out good information from bad.
Prospects enter your sales funnel through social media, your site, a campaign/site-specific landing page, or through a direct email link.
Then, through a direct-to-consumer multi-media campaign, they are educated about the relative merits of your brand, and how it will benefit their household. Interactions are scored, and data is accumulated on the likeliest buyers in the market, increasing the efficiency of both your direct sales team and your marketing messaging.
Messaging is sent in your name, and under your social media accounts, or under one of our brands – whatever is appropriate for the campaign.