We engage prospects before they have developed a short list of providers – and educate them on ‘the ins and outs’ of what they need to know about their particular financing need.
This client-centric approach to commercial banking starts well-before your relationship managers begin the call, and provides useful intel on the aptitude, market potential, ownership plans, expansion motivation, cash flow requirements, and financial literacy of your future client.
Owner and CFO-level prospects engage (under your brand) via social media and web, and are nurtured via scored interactive email campaigns that capture data that segregates prospects into high/mid/low potential according to your internal definitions.
Best of all, you determine the precise client profile and quantity of prospects to engage.
- Looking to build your share of the local commercial market?
Caffeine can give you the competitive advantage you’re looking for in increasingly competitive financial markets.